Hello my fellow and prospective copywriters, welcome to this quick dive into what copywriting really is
and why it is your secret business and career-building tool.
Prior to delving into it, I would like to kick things off with a question: "How do you define copywriting?"
Does it mean that everything you were taught in school about grammar and the placement of apostrophes is significant?
Does it mean trying to sound like you swallowed a dictionary?
You might think your readers want to be educated or even entertained by your sales copy – but they don't.
And this is where many copywriters go wrong – because your readers really want your copy to help them meet a need or solve a problem.
So, good copywriting should be like a dose of paracetamol
It should fix whatever headache your reader is having as quickly and effortlessly as possible.
This means you don't need to be the next J.K. Rowling and you don't need to be writing the New York Times
level prose to be an excellent copywriter.
What you require are the means to comprehend your customers and the strategies to convince them.
And that's exactly what you're going to get in this course, and a lot more besides.
So what is copywriting really?
"Copywriting is the art of using persuasive language to boost sales and ultimately drive conversions." In other words, getting people to take an action.
So it's actually a marketing tool because the way that you frame your words can change how people behave.
Whether that's true in email or web page or video script or anything that you're writing.
In fact, the way that you frame your words can mean the difference between getting a 'yes' or a 'no'.
That's why mastering copywriting is the most lucrative skill a business can acquire.
Because if your words don't move people to action, how are you going to sell anything?
You can have an amazing business but without good copy it's like trying to drive a Porsche in first gear, you'll never get far, but when you get it right these are skills that can make a poor man rich, bring in millions of dollars to a charity and turn a tiny company into a big company.
To understand why.
Let's rewind a little.
Once upon a time to run a business you'd open a shop, put up an ad, and sell your products over the counter.
But then the Internet came along and changed everything.
Nowadays to run a successful business you need to be able to write copy, and lots of it, because without a physical shop, copy is the only way you're going to get people to pay attention to what you're selling.
Time for a Copy Mission.
Now, do you have a business already or do you have an idea for a business?
Think about all the different places you'd need to write copy to promote that business.
Things like your website, customer emails, that sort of thing.
Take your time now and write down as many as you can think of.
How many did you get?
Most people, they get six or seven – so well done if you did.
If you have more, brilliant.
The truth is it looks a lot more like this.
and I'm sure I've missed some out. What's my point?
My point is this is great news for copywriters don't you think?
We've never been more in demand, in fact, demand is outpacing supply.
So, once you learn how to arrange words to persuade, the world expands around you – from convincing people
to buy things from you, or get a team to agree with your ideas.
From getting an investor to fund your start-up, or even your boss to give you a promotion – there's not one element of your life that won't be improved by writing more persuasive copy and that's why I wholeheartedly believe that copywriting is your secret business and career-building tool.
So congratulations on taking this first step,
Cya soon,
Shana.
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